Tassels Clothing
Sales grew about 3.5 times in one period. Revenue rose far faster than orders, because each order became worth much more.
More orders, and much bigger ones.
The store closed the period at PKR 42.1M in total sales from 2,189 orders. Shopify's own comparison shows sales up 248% and orders up 95% against the previous period of the same length.
Revenue grew far faster than order count. That only happens when each order is worth more, so the account moved from roughly PKR 10.8K per order to PKR 19.2K per order.
The numbers.
| Metric | Value | Source or calculation |
|---|---|---|
| Total sales | PKR 42.1M | Shopify dashboard |
| Previous-period sales | ≈ PKR 12.1M | 42.1M ÷ 3.48 (from +248%) |
| Added sales | ≈ PKR 30.0M | Current minus previous |
| Orders | 2,189 | Shopify dashboard |
| Previous-period orders | ≈ 1,123 | 2,189 ÷ 1.95 (from +95%) |
| Added orders | ≈ 1,066 | Current minus previous |
| Average order value | PKR 19,233 | 42.1M ÷ 2,189 |
| Previous average order value | ≈ PKR 10,780 | 12.1M ÷ 1,123 |
| Change in average order value | ≈ +78% | 19,233 vs 10,780 |
Where the growth came from.
Sales rose 3.48 times. That is the product of two effects: 1.95 times more orders and orders that were about 1.78 times larger.
Split calculated on a logarithmic basis, the standard way to divide a multiplied growth rate between two factors.
Sales at different order values.
Orders held at 2,189.
| Scenario | Average order | Orders | Sales |
|---|---|---|---|
| Previous average order | PKR 10,780 | 2,189 | PKR 23.6M |
| Mid-way | PKR 15,000 | 2,189 | PKR 32.8M |
| Current average order | PKR 19,233 | 2,189 | PKR 42.1M |
| Higher average order | PKR 22,000 | 2,189 | PKR 48.2M |
Scenarios are illustrative arithmetic using the figures in the dashboard. They are not forecasts.
Sales at different order counts.
Order value held at PKR 19,233.
| Scenario | Average order | Orders | Sales |
|---|---|---|---|
| Fewer orders | PKR 19,233 | 1,500 | PKR 28.8M |
| Current orders | PKR 19,233 | 2,189 | PKR 42.1M |
| More orders | PKR 19,233 | 2,700 | PKR 51.9M |
| Strong growth | PKR 19,233 | 3,300 | PKR 63.5M |
Peak, plateau, and what comes next.
Peak: sales rose sharply to about PKR 15M at the high point of the chart.
Plateau: after the peak the line settled around PKR 5M and held there for most of the remaining period.
Latest segment: the line eased down to about PKR 2.5M at the end, which is roughly where the previous period's best point sat. The current period stayed above the previous one throughout, apart from the final segment where the two lines meet.
At this scale, 1% more orders or 1% higher average order value is each worth about PKR 421,000. Basket size alone is worth roughly PKR 18.5M of this result.
Key takeaways
- The growth was driven by order value as much as order count. A 95% rise in orders alone would not produce 248% revenue growth.
- A higher average order means each acquired customer, each ad click and each delivery returns more revenue.
- The account shows it can hold PKR 5M per chart segment for a sustained stretch, not just a single spike.
Opportunities
- Protect the plateau: refresh creatives, offers and product lineup to lift the final segment back toward PKR 5M.
- Learn from the peak: pull the campaigns, products and offers that were live at the PKR 15M point and repeat what drove it.
- Lock in basket size: bundles and upsells that keep the average order near PKR 19K give a cushion if order count dips.
A 90-day plan to protect and extend the result.
1Find what worked
- Pull the campaigns, products, offers and dates behind the PKR 15M peak.
- Compare creatives live at the peak with those live at the end of the period.
- Set a baseline for orders per day and average order value.
2Relaunch the winners
- Rebuild the best-performing offers with fresh creatives.
- Test bundles and add-ons that keep the average order near PKR 19K.
- Run one new offer each week and track it against the baseline.
3Build repeat revenue
- Retarget past buyers and site visitors with new arrivals.
- Set up a simple repeat-purchase flow after delivery.
- Review results and set the next period target.
Metrics to watch every week.
| Metric | Why it matters | Reference point |
|---|---|---|
| Average order value | Drove about 46% of the growth | PKR 19,233 |
| Orders per period | Drove about 54% of the growth | 2,189 orders |
| Conversion rate | Shows how well traffic turns into orders | Not shown in the dashboard |
| Return and refund rate | Protects net sales on higher-value orders | Not shown in the dashboard |
| Cost per order | Shows whether growth is profitable | Not shown in the dashboard |
How to read these numbers.
The figures come from the store's Shopify sales dashboard and describe total store sales and orders for the period, not revenue attributed to advertising alone. The exact dates of the period, ad spend, conversion rate and cost per order were not part of the source material, so no claim is made about them. Previous-period values and average order value are calculated from the percentage changes shown and are rounded.
Source: Shopify sales dashboard. Previous-period values and average order value are calculated from the percentage changes shown and are rounded. The exact dates of the period are not shown.
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